A project focused on trying to convince people to use other forms of transport rather than using the car for short journeys.

 

Focusing on how car companies glamorise their cars through sleek advertising, I decided to use their own style of advert against them.

 

This included everything from the look and feel right down to the vocabulary used.

 

A reason why lots of people travel by car is because of the rain. I therefore confronted this problem head-on by making it look exciting to use alternative forms of transport in the wet.